Market America Northeast Regional Convention



November 17 & 18, 2018

Rhode Island Convention Center, Providence, RI



Challenge Dates:  Saturday September 1, 2018 to Sunday November 4, 2018 

Deadline for Submission: All entries must be received NO later than Tuesday Nov. 6, 2018. by 5:00 pm Send Scanned documents to  
or by mail: Dan Herlehy 5309 Roberts Rd, Hamburg, N.Y. 14075

Winners will be recognized on stage at the Northeast Regional Convention. The best reward you will experience is that you will be closer to reaching your goals and achieving your dreams. The time is now to make it happen!

GAIN AN ADVANTAGE: If you purchase your Northeast Regional Convention tickets from your Local Coordinator or online at before September 15th, and you FILL OUT AND SUBMIT THE "NE REGIONAL CHALLENGE ENTRY FORM" we will BACK-DATE your challenge to begin on August 12, 2018 (last day of International Convention), to take advantage of the excitement created by the Convention. This gives you an additional 3 and a half weeks to achieve the challenge!

Steps to become a 2018 Northeast Regional Convention CHALLENGE WINNER:

Click here to fill out and submit the NE Regional Challenge Entry Form

1) Purchase 3 tickets to Northeast Regional Convention.  If you are going for the Top Ten you must purchase 7 NE Regional
     Convention tickets.
Tickets must be purchased directly from a Local Coordinator in your area or online at   
     Attach copy of receipt (or cancelled check)showing purchase of tickets and ticket numbers or photo of tickets.


  • All tickets purchased online at will count
  • Tickets purchased from your UBP Coordinator or Local Coordinator must match the name and ticket numbers listed on the official Ticket
         Ledger provided by the Local Coordinator
  • Tickets purchased from another Market America UnFranchise owner, other than a Local Coordinator, WILL NOT COUNT.

2)  Purchase 3 tickets to. MA World Conference 
     Attach copy of receipt showing purchase of tickets and ticket numbers or photo of tickets. No ticket can be counted twice)

3)  Must show the Market America/UnFranchise Business Plan to 10 people, and book a followup, during the Challenge period.
     Must document and submit who you showed the plan to and what followup was booked/scheduled

4)  Personally sponsor 1 new "Qualified" UnFranchise Owners during the Challenge
      period and post a picture of you with your new business partner on the "MA Northeast Region" Facebook page (Between Sept 1 and Nov 4)
      Submit new UFO(s) name and UnFranchise Owner ID number. Verified by Corporate

5)   Any of your personally sponsored UnFranchise Owners must Personally Sponsor 1 new Qualified UnFranchise Owner during
       the Challenge period (Between Sept 1 and Nov 4)
       Submit new UFO(s) name and UnFranchise Owner ID number. Verified by Corporate

6)  You and your two new personally sponsored UnFranchise Owners must complete the Shopping Annuity Assessment
      Attach screen shot of SAMM report

7)  Convert a total of 1,000 BV of MA branded products for PERSONAL meet the SAMM requirement 
      Attach screen shot of your SAMM Report

8)  Conduct or attend 2 home events with a guest. Can be any of the following: Home Business Presentation (HBP), home Wellnesss
     Event, home Motives event, home SHOP.COM website– shopping event, Shopping Annuity overview. Post a picture of you and your
     guest at the meeting on "MA 
Northeast    Region" group Facebook page (Between
     Sept 1 and Nov 4)
     Submit the names of your guests, location and dates of the events (and don't forget to post the pics to FB)

9)  Listen to 2 audios per week from the MA audio download library. 
     Submit summary of the audios that you listened to and the key points.

10)  Convert Spending to Earning- Purchase a minimum of $1,000 in products for personal use through SHOP.COM partner stores or
       one-cart stores (not MA branded products).
       Attach copy of your SAMM Report

11) Purchase 3 tickets a Local Seminar that takes place during the Challenge period (Sept 1 - Nov 4) 
      Attach pic of tickets and supply ticket numbers    

12)  You must personally attend at least one Local Seminar during this period.
       Submit which Local Seminar you attended - Date, Location, Speaker name

ADDITIONAL STEPS TO GO FOR THE "TOP TEN" in the Northeast Regional Challenge:

1)      Purchase 7 Northeast Regional Convention tickets online at or from your Local Coordinator
         Verified by Local Coordinator Ticket Ledgers

Verified by receipt of your online Entry Form

3)     Become a Master UFO or re-qualify as a Master UFO during the Challenge period or in the past year since 4th quarter 2017.
        Attach a copy of Master UFO letter, screenshot of back office report. All Master UFO criteria is verified by Corporate

4)     Qualify as a Shopping Annuity Master Member at least one quarter since October 2017.  
        Attach a screenshot of your SAMM Report. SAMM qualifications are verified by Corporate

5)     To be considered for the Top Ten you must Personally Sponsor TWO UnFranchise Owners during the Challenge Period
         (Sept. 1 - Nov 4)
        Submit names and UnFranchise Owner ID numbers of your two new Personally Sponsored UFO's. Verified by Corporate.

Bonus criteria for Top 10 Challenge Winners and E. Weber Award:

  • Each additional personally sponsored UnFranchise Owner during the Challenge Period (in addition to the first two)  = 100 points  
         Submit names and UnFranchise Owner ID numbers. Verified by Corporate
  • If any of your new Personally Sponsored UFO's who were sponsored in during the Challenge Period Sponsor another Qualified
         UnFranchise Owner during the Challenge Period, you will receive an additional 100 points for each
         Submit the name and UnFranchise Owner ID of your Peronally Sponsored UFO, and the name and UnFranchise Owner ID of
         the new 
    UFO THEY Sponsored. Verified by Corporate
  • Complete a Local Seminar Challenge during the Challenge Period (Sept 1 - Nov 4) = 50 points  (limit one local challenge)
         Submit a copy of your Challenge Certificate, or have the Local Coordinator sign off
  • Tiebreaker based on total BV & IBV generated made during Challenge period.

All UnFranchise Owners must have their completed documentation delivered to the
NE Regional Challenge Coordinator, Dan Herlehy, by 5pm on Tuesday, Nov. 6th, 2018

Email             Phone: (716) 713-6537

Mail your submission:  Dan Herlehy, 5309 Roberts Road, Hamburg NY 14075 (if mailing keep in mind - must receive by Tues Nov 6th)


The winners of the 2018 Northeast Regional Challenge will be given special recognition on stage at the 20187 Northeast
Regional Convention.  The Top Ten will be revealed on stage on Saturday, and the 1st, 2nd, and 3rd Place Winners will
be announced on stage on Sunday.

The UnFranchise Owner, who follows the simple steps to enter the TOP TEN, accumulates the most points and submits their supporting
documentation to the Challenge Coordinator by the deadline will be the 2018 Northeast Regional Challenge Winner and will be presented
on stage with the

“E. Weber Award” and receive 2 tickets to the MA WORLD CONFERENCE 2018.

The Second Place Winner will win 1 ticket to MA WORLD CONFERENCE 2018

Third Place Winner will win 4 tickets to the next Local Seminar in their Local area

Follow the Challenge documentation instructions and updates posted to Challenge Coordinator:
Dan Herlehy Email:

Phil Guido, Northeast Regional Director