MARKET AMERICA NORTHEAST REGIONAL XXVI

BUILD YOUR GAME PLAN

NORTHEAST REGIONAL CHALLENGE

CHALLENGE DATES: JULY 10 - OCTOBER 30, 2026

NOVEMBER 6-8, 2026 | BOXBORO, MA

“It doesn't matter when you start. It's the plays you make that matter.”

HOW THE CHALLENGE WORKS

Everyone works from the same game plan. Rising Star, Playmaker and Champion each have a different target. You do not have to choose your recognition level before you begin. Make the plays, track your activity, and your completed results determine the level you earn.

THE TWO MUSTS:

1. Purchase 3 Northeast Regional tickets. This is required at every recognition level. Think of the three tickets as a commitment to growth: one for you and two opportunities to bring people into the Regional environment

2. Set Your Goal Post. Choose one specific, measurable business goal and post it in the Northeast community as soon as possible. Putting your goal out there creates a self-directed accountability moment. Check back in with the community during the challenge so your peers can encourage you, learn with you and celebrate progress.

THE SIX PLAYS - WHAT COUNTS:

1. GROW THE TEAM - PERSONAL SPONSORSHIPS

How many people did you personally register in the business during the challenge period? The Rising Star, Playmaker and Champion columns show the number of personal sponsorships required for each recognition level.

2. BUILD CUSTOMER MOMENTUM - BV

Count the BV you create from your customers and/or your own personal orders during the challenge period. This is cumulative BV created between July 10 and October 30.

3. GET PEOPLE IN THE ROOM - PRODUCT EVENT GUESTS

This does not mean bringing people to Northeast Regional. For this play, 'the room' means a product event. The event may be on Zoom or in person. Count the individuals you personally get to attend qualifying product events during the challenge period.

4. RUN THE PLAY - BUSINESS PLAN SHOWINGS / ABC PATTERN

Count how many people you personally expose to the business plan or opportunity. They do not need to register a business for the showing to count. This play rewards the activity of consistently showing the plan to new people with the intention of growing and expanding your business.

5. LEVEL UP - EDUCATION / TRAINING

Invest in your own development through qualifying Market America education, training or approved business-development activities. Track the number you complete during the challenge period.

6. SHOW THE HUDDLE - SHARE, TEACH & INSPIRE

This is about helping the entire Northeast team get better. Share a post in the Northeast community that includes a useful teaching point, coaching point, idea, action or lesson from something you are actually doing in your business.

Examples: Share how you set up a product event, what you sampled, the flow of the event, what worked, how many people you invited, how many attended, purchasing results, your follow-up process, or a lesson that could help someone else. There is no single right answer - just make the post useful to your teammates.

WHY THE COMMUNITY MATTERS

Use #NERGAMEPLAN2026 so the Northeast Facebook group becomes a hub people know to check for ideas, accountability, encouragement and examples of action. The goal is not more paperwork. It is a community where people can learn, be poured into, contribute what is working, and be recognized and celebrated when they are doing something great.

RECOGNITION TARGETS